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June 18, 2019

While business leaders generally understand the value of sharing and upholding their mission and vision with their stakeholders, there is a third component that is often overlooked and necessary for the success of a business: purpose. Kim Keating, CEO and Founder of GIVE Marketing, LLC has made “purpose” the cornerstone of her business and helps clients with...

March 26, 2019

In a recent issue of NJTechWeekly.com I read about an up-and-coming NJ tech company that caught my eye. When I checked out their website, I was intrigued not only by their expansive product offering, but also their full suite of dynamic marketing activities. In particular, their blog section features a variety of relevant, well-written entries—a re...

February 12, 2019

In this series, we've been talking about how to use social media to its fullest potential to create connection opportunities for you and your business. Check out our previous blog where we discuss the value of Facebook for your business (yes, Facebook).

Instagram: Time for a little fun

Think Instagram is not for business posting? Think again.

Instagram is a mob...

January 30, 2019

Over the last 20 years, Bob Laurenzo has played an integral role in helping to build a $250M IT reseller, survived a rare form of cancer (Sarcoma), volunteered for the economically disadvantaged and co-chaired the North Jersey ACS chapter and annual golf outing. Today he heads up Decusoft, a leading HRIS compensation management software company, located in R...

January 6, 2019

Featuring best marketing practices for today’s tech companies.

To prepare for a new year, I asked an esteemed colleague, Matthew Royse to share his top advice for companies who want to step up their digital marketing efforts.

According to Royse, “Digital marketing helps you interact with your targeted audience online and provides them with the right engagement...

December 19, 2018

In this series, we're talking about how to use social media to its fullest potential to create connection opportunities for you and your business. Check out our previous blog where we reveal how to get the most mileage out of your Twitter posts.

Facebook: Your Company Scrapbook

Wait, wait—don't abandon your company's Facebook account just yet!

Even with all the...

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Marketing TECHniques: Want to Be Different from Your Competitors? Consider Purpose-Driven Marketing

June 18, 2019

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