3 Ways to Get Employees to Post Your Content (Without Adding to Their Workload)

You spend time posting attention-getting content for your company, but if employees aren’t reposting, you're not getting the reach you should. It’s probably not a lack of interest, but a lack of time and tools that make it simple for them to do.

See, most employees want to support their company on social media. They just don’t have the bandwidth to read all of the company content and repost or share with their own thoughts.

Our own experience shows us that engaged employees can mean as much as a 40% increase in engagement with corporate posts and even >1000% more impressions using individual employee networks.

Why has employee social advocacy has become one of the most effective organic tools for B2B organizations today?

• Audiences trust messages shared by individuals more than traditional brand marketing, making employee advocacy a strong driver of credibility.

• Advocacy boosts company culture by creating connection, pride, and shared ownership in the brand’s success.

So how do you bring all of this to life in a way that doesn’t overwhelm your team? Here are three ways:

1- Use a blend of branded, personal, and third-party content. This would be a healthy mix to help members build their personal brand while boosting the company’s visibility. Offer ready-to-share posts from your brand and encourage your team to personalize them using first-person copy or small adjustments. LinkedIn is loaded with polished content, which is why authentic posts stand out.

2- Repurpose existing content into ready-to-share formats. Turn your top social posts, blogs, and campaign assets into quick share-ready pieces for employees. Swap out a CTA for a personal takeaway or quick insight to make the post feel more genuine and easier to share. 

3- Motivate employees with support, templates, and recognition. Start by getting leadership involved so employees see that advocacy is a real priority. Rally a small group of enthusiastic employees to share stories, celebrate wins, and highlight behind-the-scene moments. A friendly competition or simple incentives can also encourage participation. Involve marketing, HR and leadership, and aim for one post per week to build consistency. Offering a personal branding or style guide helps employees show up confidently and stay consistent. 

Finally, track reach, engagement, and consistency to measure ROI and improve your program over time. 

Employee advocacy doesn’t have to mean “more work.”

If you’re looking to build a stronger, more consistent employee advocacy program, Leadarati can help. We have a proven turnkey advocacy program that has expanded reach, boosted trust, and activate their greatest asset: their people. We support clients who enjoy 1000% more reach and quarter over quarter double digit engagement increases.

If you’d like guidance or want to explore what this could look like for your team, feel free to reach out or learn more about this program here. 

Reference: Hootsuite, “Employee Advocacy: The Complete Guide,” 2025.