Multi Modal Digital Marketing Results in $245k Revenue for Managed Services Provider
A prominent IT managed services firm offering a full range of managed IT services, including cyber security, endpoint and cloud solutions, was challenged with growing their revenue.
A prominent IT Managed Services firm offering a full range of managed IT services, including cyber security, endpoint and cloud solutions, was challenged with growing their recurring revenue.
They had multiple solutions with the potential to offer profitable benefits to customers, but sales was unable to convey that value and convert prospects. The solutions were disorganized, the audience was not defined, and the messaging was unclear and inconsistent.
Challenge:
Unsure of where to begin, the firm engaged Leadarati to devise a go-to-market approach that would result in increased sales.
After completing an audit of their managed service solutions, Leadarati branding strategists partnered with the client to organize the solutions in a way that would make sense to the customer.
With the solutions grouped into several clearly defined offerings, the team developed a robust marketing program designed to build awareness, enable sales and, most importantly, generate leads. More specifically, Leadarati identified target audiences for an outreach database, developed branded names and logos for each offering and created a value messaging strategy.
With a solid marketing foundation in place, Leadarati implemented a multi-modal campaign. It included a wire press release, target landing page, new web pages, an expert podcast and blog series, branded sales sheets, email, telemarketing and Google ads. Finally, to ensure widespread sales team adoption, a post-campaign selling toolkit was designed and sent to sales reps so that they could take advantage of assets and activities created.
Solution:
The Leadarati team was very thorough in their audit before proposing a potential solution. They were hands-on and worked closely and tirelessly with our team until we fine tuned our message. In the end, we saw results that exceeded our expectations and got us new logos.
–VP, managed services, client
In it's first quarter, the campaign yielded 2,500 hits to the new web pages, 60 viable leads and three immediate new customers (with many more in the pipeline), translating to approximately $250K in revenue.
With a sales-ready suite of managed services solutions, a clearly defined value proposition and a repository of sales support tools, this MSP is poised to grow the line exponentially, serve more customers and secure a market-leading position in the managed services space.