Twitter: Tips for High-Performing Posts

November 7, 2018

In this ongoing series, you'll learn how to use social media to its fullest potential to create connection opportunities for you and your business. For more tips, read our previous blog where we review LinkedIn best practices and examples.


Getting value from your posting efforts


We liken the rapid-fire pace of Twitter to a stock ticker, offering a volume of information at quick clips. Tweets are designed to catch your eye in a “headline news” style relay of information. So how you craft these short "bubbles of thought" matters.


Here are some tips for how to get the most mileage out of your Twitter post:

  • With a max of 280 characters per Tweet, craft your post in a way that makes your reader want more.

  • Include a URL link to drive traffic to your desired destination.

  • To call someone's attention to your post, use their Twitter handle in your post. If you'd like to test this powerful feature, mention @Leadarati in one of your posts and when we get it, we'll reply

  • Maximize views by posting several times a day on multiple days. But change up your headline so that the posts don't look like duplicates.

  • Always attach a photo/image to the post. As with headlines, use different photos each time you repost.


Need photo ideas? This site is an excellent source of free photos. And of course, don't forget the ever important #hashtag. In fact, they're so important, we dedicated an entire blog to them: What Are #Hashtags and Why Do They Matter for My Tech Business?


To see a best practice example of a company that posts great content, check out IP Data Systems’ Twitter feed.


Up Next: Why Facebook is still relevant for your business


Comments? Feel free to Tweet them to me @Leadarati

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