Whether you're changing jobs, starting a career or want to refresh your professional brand, putting extra effort into creating an outstanding LinkedIn profile should always be a priority.
Here are some pointers on how to create a memorable LinkedIn profile:
Use a professional, closeup photo. Make sure you are dressed appropriately—at least from the neck up. It should be in high resolution and portray a friendly look.
Use your headline for keywords. The #1 place for keyword searches on LinkedIn is the line just under your photo. Use a description of yourself that matches the type of job you want (MARKETING | BUSINESS DEVELOPMENT | SALES).
Keep your summary short and personal—no jargon. The first two lines of your LinkedIn profile are the most important. Visitors have to select 'Show More' to see the rest of your summary, and many never do. Write in first person "I" and use this handy Jargon Buster.
Add links to your videos, press, blogs, website, projects, etc. LinkedIn offers a powerful opportunity to give the audience a 360-degree view of your expertise. Use that opportunity to showcase it.
Provide as many contact points as possible. Make yourself accessible. Personalize your LinkedIn URL and use it in your resume, email signature, etc. See my example here: https://www.linkedin.com/in/anitaomalley/
Be a name dropper. The more your name appears on your profile, the better chance you stand of showing up at the top of results when people search your name. Try adding it as a signature at the end of your summary ("Thanks, Anita O'Malley").
Experience. Your latest job is the most read. List key job functions with bullets, but not every detail; your profile is not a resume.
Include accomplishments. Again, here's your opportunity to shine. Include projects, publications, awards, certifications, etc., and add links when possible.
Endorsements create keywords for your skills. Keywords help you to be found more easily. Make sure your top skills are listed, which you can edit to add, delete and move the words around as needed.
Ask for at least three recommendations. Ask clients, business partners, or a boss by going to their profile and selecting the 'More' button under their name, then 'Request a Recommendation.'
Remember to look up alumni connections. They offer a unique networking opportunity. Enter the name of your school in the top search bar, select 'See alumni' and use the filters to narrow down your search. Scroll to the bottom and you'll find people in your chosen location and field. Then connect with a personal note.
Next time you have a few minutes, why not review and adjust your profile using these points? You'll quickly reap the benefits of a powerful LinkedIn presence. I promise.
Comments? Feel free to tweet them to me @Leadarati