Are you or your company members missing out on one of the most critical components of your brand? Time to make a more robust, meaningful email reply signature using the power of your other digital contact information. Using your email/mobile device signature to give your full online credentials, contact information and even logo can be a powerful tool for an organization.
First, get your employees on board with the initiative. Do this by putting a process in place that walks every member of the company through how to add a consistent and branded signature on all of their digital correspondence. The end result: it’s more professional, shows attention to detail and offers recipients a way to contact the sender easily and quickly.
LinkedIn offers every user of the platform a unique public profile URL. Note, the default signature is usually a mix of characters—not your name. But that’s easily resolvable by way of your LinkedIn settings. Just navigate to your profile and click "Edit public profile & URL" on the right-hand side.
Having a unique URL makes it easier for anyone with a web browser to do a simple copy and paste to find you—and adds another element of personal branding when added to one’s signature, resume, and so on.
To add a Twitter handle to your signature, just use the @ symbol followed by your twitter handle, then hyperlink it to your Twitter account. No need to use the full URL in your signature. For example, with @njtechwkly, you would hyperlink it to your Twitter URL, which in this case is: https://twitter.com/njtechwkly
Adding a graphic with your company logo and even some branded information is a bonus. Matt has added his Twitter profile information as well.
Other Essential Links
Perhaps there is more to your signature. If you write a blog, for example, you may want to link to that as well. Here’s an example of how I add my NJTW blog link to my own signature.
No matter what, the key to the success of this initiative within an organization is consistency; everyone should be directed to use a consistent logo and signature type. Remember that if you can add this to your daily business activities, you’ll see a payoff in brand reach, professionalism and your ability to connect with the folks you communicate with on multiple platforms.
Comments? Feel free to tweet them to me @Leadarati
Special thanks to Matt B. who inspired this blog post when he asked how he could drive people to his LinkedIn and Twitter profiles through his email signature.