PR PROS in charge
84% of people trust online reviews as much as a personal recommendation.
Businesses risk losing 22% of business when potential customers find 1 negative article on the first page of search results.
If 3 negative articles pop up in a search query, the potential for lost customers increases to 59.2%.
With 4+ negative articles, you're likely to lose 70% of potential customers.
A single negative review can drive away approximately 22% of talent, whereas 3 negative reviews can drive away 59%.
The mantra for BOTH external and internal comms: