LAUNCH IT USER COMMUNITY
Launch an IT user group with regional focus and drive membership through creation of an identity, repeatable communications process and promotions.
This regional Oracle partner was tasked with starting a user group to serve the need for a peer-to-peer exchange in an active IT community. They also needed to establish a group identity as well as a repeatable administrative process for meetings and communications that could be easily transferred to any group administrator.
First, Leadarati harnessed the power of key B2B social media platforms for the user group in order to open up channels of communication. This included creating an identity to include both visual and written in order to set up the group's foundation. We developed rules of engagement, created invitations and promoted the group socially in key online IT sites. A multi-touch promotional campaign included press, social outreach and email to potential members in order to drive group membership.
Meeting logistics were set up and implemented in order to create an optimal environment for group interaction and networking.
Guidelines were created in order to set up a repeatable meeting process that could be easily delegated to future meeting sponsors. A LinkedIn group was set up as a complement to the physical group for communications and group interaction in between meetings.
In addition, group administrators received best practices training for managing a successful, sustainable user group both on and offline.
This program helped build awareness, create buzz, and attract members to this newly formed community.
The group’s first meeting drew 40+ registrants. In the first month, the group's Twitter following grew to 75, with a 17% conversion rate from initial contact to present. Targeted followers were very specific to include Oracle management and users in the target geography who in turn promoted the online and in-person group meeting to all of their community.
The group social online platform is used to for attendees to receive information and updates on meeting dates, news, etc. In the first couple of months the group had 65 members, with a 16% conversion rate from invitation efforts. Within the first week, one group member requested feedback on a presentation he was delivering.
Efforts to create an active and successful Oracle community have paid off. The group is off to a solid start and a permanent communications channel has been created in order to sustain group interaction and growth.
"My company has taken away and implemented a lot of great ideas to help us drive recognition via the social media channel. Additionally they successfully helped us re-launch the Connecticut Oracle Users Group. CTOUG wouldn't have taken off without this program, it far surpassed our expectations and put the group on the map for the unforeseeable future.”