SOCIAL PR PROGRAM
Increase reach and awareness to support a national presence in the technology market.
A national award winning executive event and networking firm wanted to take their social PR efforts to the next level, as their existing program did not facilitate the expansive reach required to promote their nationwide awards program.
Leadarati architected and implemented an online Publicity Center to serve as a central point for all press releases, news coverage and social posting. The microsite allowed for easy social sharing, giving nominees, winners and their respective organizations access to customizable press release templates that they could use for their own PR efforts. What’s more, nominees and award winners could also select relevant pre-written social posts to share with their LinkedIn, Facebook and Twitter communities.
As a result, the client expanded the awareness of not only their awards program, but also their company by giving their sponsors, partners and customers an easy way to share important news and social media messages on their behalf. By leveraging the existing audience social network, the company amplified their message, increasing their opportunities to be seen by 100%. The flagship event series and its Publicity Center serves executives and their companies all over North America. Press releases and social posts are used by organizations of every size, from SMB to Fortune 100 companies.
“By making it simple for our executive audience and their respective companies to publicize their nominations and awards, it increased our word-of-mouth networking. It’s exactly what I wanted. ”
Founder & CEO