SOCIAL BRAND BOOST
Increase brand footprint and facilitate social demand generation with branded digital and social properties and best practice training.
With a dated website, no social presence or consistent branding, this IT services consulting firm needed to raise their profile to portray their value and expertise, positioning them as a market leader.
After an evaluation of the firm's digital properties, messaging and graphics, executive management decided it was time to raise the bar and create a more professional image. Beginning with a logo, all of the firm's brand assets were evaluated and refreshed. This included their website and social platforms.
A new logo refreshed and modernized the company image. The social platforms were branded consistently with a key message that offered site followers an impression of a strong, viable and leading IT firm. In addition, the website was organized and graphically enhanced to add interactive tables and modern images.
Staff was also trained for rapid success on how to leverage social media for prospecting, sales, engagement and event marketing.
Because of this brand and image update, today this firm is ideally positioned to use social demand generation programs and plans to do so.