SOCIAL BUSINESS TRAINING

Goal

Increase pipeline with quality lead nurturing opportunities and increase brand engagement.

 

Challenge

Looking to supplement a full calendar of marketing demand generation activities in an increasingly challenging prospecting environment, this IT reseller wanted to use the power of social media to boost their sales funnel activity. They needed a process that would weave social into their day-to-day prospecting activities.

 

Solution

Using their "best practices" sales and marketing training, Leadarati helped the client ramp up quickly on the most effective ways to use social media for an improved ROE (return on engagement) for all of their efforts.

 

They helped the client employ new tools, techniques, platforms and processes to better engage with today's socially connected customers. They were taught tips and techniques for locating influencers, create lead opportunities, demonstrate value to prospective buyers, deepen account penetration and gather intelligence needed to sell to today’s buyer.

 

Results

This software developer increased their return on social networking exponentially. Leadarati worked with executive, sales and marketing staffs to leverage their existing connections, as well as create new ones for permanent opportunity gathering. The teams were guided on how to raise the bar on their LinkedIn profiles.

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CONTACT anita.omalley@leadarati.com

 

Want to join our Referral Partner program?

Contact anita.omalley@leadarati.com for information.

 

 

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Driving opportunity through social and digital media

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