SOCIAL BUSINESS TRAINING
Increase pipeline with quality lead nurturing opportunities and increase brand engagement.
Looking to supplement a full calendar of marketing demand generation activities in an increasingly challenging prospecting environment, this IT reseller wanted to use the power of social media to boost their sales funnel activity. They needed a process that would weave social into their day-to-day prospecting activities.
Using their "best practices" sales and marketing training, Leadarati helped the client ramp up quickly on the most effective ways to use social media for an improved ROE (return on engagement) for all of their efforts.
They helped the client employ new tools, techniques, platforms and processes to better engage with today's socially connected customers. They were taught tips and techniques for locating influencers, create lead opportunities, demonstrate value to prospective buyers, deepen account penetration and gather intelligence needed to sell to today’s buyer.
This software developer increased their return on social networking exponentially. Leadarati worked with executive, sales and marketing staffs to leverage their existing connections, as well as create new ones for permanent opportunity gathering. The teams were guided on how to raise the bar on their LinkedIn profiles.