SLaaS™ SOCIAL LEAD SCOUT
Increase pipeline with quality lead nurturing opportunities and increase brand engagement.
A forward thinking marketing and sales management team knew that in order to position the firm for future growth and increase brand awareness, they needed to integrate social media into their ongoing efforts. They wanted a go-to-market strategy that would position themselves as IT thought experts. They were also looking to a build social prospecting element into their day-to-day lead generation activities in order to deliver more, higher quality leads to their sales team.
Today over 70% of buyers are using social media to shortcut the traditional sales process by doing research and soliciting the opinions of their peers. Leveraging SLaaS™ Social Lead Scout™, Leadarati implemented an lead delivery program that acted like an inside sales team for this company. It's one of many SLaaS™ programs that monitor communications and converts them into actions that enable the firm's sales team to acquire new opportunities and relationships.
SLaaS™ Social Lead Scout continues to offer this firm a dynamic boost to their sales and marketing activities. It has enabled their large and geographically diverse sales team to conduct targeted prospecting activities, engage with new contacts and take part in the most effective online sales processes using their existing social media platforms.
The program’s lead gathering process is used for everything from general business leads to opening new vertical markets, geographic territories and activating dormant accounts. In the last 12 months, a combination of over 200 leads have been delivered. Social leads are sent directly to sales and marketing for CRM input and closed loop follow-up. Leads are delivered in two categories: either as immediately actionable with engagement tips or as a follow-up recommendation for nurturing activities.
Leadarati provides consistent posting as well as monitoring and conversational interaction on the firm’s social platforms to increase brand influence and engagement with clients, partners and prospects. It uses the firm’s own content as well as feeds from their manufacturer partners. A by-product is higher SEO rankings that gets more traffic to their website.