#CASESTUDIES

Rain droplets on glass

Goal: Uncover leads

through the power of reps' social business network connections for future opportunities

Challenge

This IT solutions integrator had a small sales team who, combined, had a total number of LinkedIn connections reaching into the thousands. However, the reps didn’t have the bandwidth to tap into the power of this highly effective business and communication tool on a daily basis. They wanted to reach their prospects and customers with efficient, relevant and consistent communications, thereby allowing them to locate selling opportunities as they arose.

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Waves crashing on rocks

Goal: Learn social selling

techniques that boost prospecting efforts for sales and marketing teams

Challenge

This software company knew their target market had begun communicating and engaging socially. They wanted their executive and sales staff to leverage this growing trend in their communication efforts with channel partners and buyers. Limited on time and bandwidth, they needed to be coached on best practices that could ramp up their teams quickly on how to use the top platforms for B2B IT prospecting.

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Stream

Goal: Grow company brand

and facilitate social demand generation with professional graphically branded digital sites and social training

Challenge

With a dated website, no social presence or consistent branding, this IT services consulting firm needed to raise their profile to portray their value and expertise, positioning them as a market leader.

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Trees reflected on a calm lake

Goal: Improve ROI

on marketing, lead generation and brand awareness activities through strategic social media programs

Challenge

A leading IT solutions provider wanted a better ROI for a host of marketing and demand generation campaigns, as well as gain brand recognition. Additionally, they wanted to incorporate new social media technologies in order to create engagement opportunities with their customers, prospects and partners on their social platforms of choice.

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Waterfall

Goal: Increase pipeline

with quality lead nurturing opportunities and expand brand engagement

Challenge

A forward thinking marketing and sales management team knew that in order to position the firm for future growth and increase brand awareness, they needed to integrate social media into their ongoing efforts. They wanted a go-to-market strategy that would position themselves as IT thought experts. They were also looking to a build social prospecting element into their day-to-day lead generation activities in order to deliver more, higher quality leads to their sales team.

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Fish hook in water

Goal: Increase pipeline

with quality lead nurturing and branding opportunities

Challenge

Looking to supplement a full calendar of marketing demand generation activities in an increasingly challenging prospecting environment, this IT reseller wanted to use the power of social media to boost their sales funnel activity. They needed a process that would weave social into their day-to-day prospecting activities.

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Ocean waves

Goal: Expand brand via PR

by empowering customers and partners to share and promote national executive awards program

Challenge

A national award winning executive event and networking firm wanted to take their social PR efforts to the next level, as their existing program did not facilitate the expansive reach required to promote their nationwide awards program.

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Calm lake

Goal: Launch IT user community

with regional focus and drive membership through creation of an identity, repeatable communications process and promotions

Challenge

This regional Oracle partner was tasked with starting a user group to serve the need for a peer-to-peer exchange in an active IT community. They also needed to establish a group identity as well as a repeatable administrative process for meetings and communications that could be easily transferred to any group administrator.

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