Goal: Uncover leads
through the power of reps' social business network connections for future opportunities
This IT solutions integrator had a small sales team who, combined, had a total number of LinkedIn connections reaching into the thousands. However, the reps didn’t have the bandwidth to tap into the power of this highly effective business and communication tool on a daily basis. They wanted to reach their prospects and customers with efficient, relevant and consistent communications, thereby allowing them to locate selling opportunities as they arose.
Goal: Learn social selling
techniques that boost prospecting efforts for sales and marketing teams
This software company knew their target market had begun communicating and engaging socially. They wanted their executive and sales staff to leverage this growing trend in their communication efforts with channel partners and buyers. Limited on time and bandwidth, they needed to be coached on best practices that could ramp up their teams quickly on how to use the top platforms for B2B IT prospecting.
Goal: Grow company brand
and facilitate social demand generation with professional graphically branded digital sites and social training
With a dated website, no social presence or consistent branding, this IT services consulting firm needed to raise their profile to portray their value and expertise, positioning them as a market leader.
Goal: Improve ROI
on marketing, lead generation and brand awareness activities through strategic social media programs
A leading IT solutions provider wanted a better ROI for a host of marketing and demand generation campaigns, as well as gain brand recognition. Additionally, they wanted to incorporate new social media technologies in order to create engagement opportunities with their customers, prospects and partners on their social platforms of choice.
Goal: Increase pipeline
with quality lead nurturing opportunities and expand brand engagement
A forward thinking marketing and sales management team knew that in order to position the firm for future growth and increase brand awareness, they needed to integrate social media into their ongoing efforts. They wanted a go-to-market strategy that would position themselves as IT thought experts. They were also looking to a build social prospecting element into their day-to-day lead generation activities in order to deliver more, higher quality leads to their sales team.
Goal: Increase pipeline
with quality lead nurturing and branding opportunities
Looking to supplement a full calendar of marketing demand generation activities in an increasingly challenging prospecting environment, this IT reseller wanted to use the power of social media to boost their sales funnel activity. They needed a process that would weave social into their day-to-day prospecting activities.
Goal: Expand brand via PR
by empowering customers and partners to share and promote national executive awards program
A national award winning executive event and networking firm wanted to take their social PR efforts to the next level, as their existing program did not facilitate the expansive reach required to promote their nationwide awards program.
Goal: Launch IT user community
with regional focus and drive membership through creation of an identity, repeatable communications process and promotions
This regional Oracle partner was tasked with starting a user group to serve the need for a peer-to-peer exchange in an active IT community. They also needed to establish a group identity as well as a repeatable administrative process for meetings and communications that could be easily transferred to any group administrator.