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September 25, 2017

In my NJ Tech Weekly article, Portray Your Thought Leadership With a Data Sheet, I discuss using a consistent email data sheet/newsletter to showcase your expertise as a technology organization. Today, we’re talking content: how to fill your newsletter and social posts with timely, interesting information that your readers really want.

According to Adobe, org...

September 10, 2016

What’s a data sheet? Basically it’s yesterday’s newsletter, at one time printed and mailed. Today, most organization’s newsletters are digital and a new trend is to call them data sheets.

I subscribe to and read several data sheets (see below), and have noticed that more and more B2B IT organizations are starting to use these to portray themselves as thought...

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