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February 12, 2019

In this series, we've been talking about how to use social media to its fullest potential to create connection opportunities for you and your business. Check out our previous blog where we discuss the value of Facebook for your business (yes, Facebook).

Instagram: Time for a little fun

Think Instagram is not for business posting? Think again.

Instagram is a mob...

January 30, 2019

Over the last 20 years, Bob Laurenzo has played an integral role in helping to build a $250M IT reseller, survived a rare form of cancer (Sarcoma), volunteered for the economically disadvantaged and co-chaired the North Jersey ACS chapter and annual golf outing. Today he heads up Decusoft, a leading HRIS compensation management software company, located in R...

December 19, 2018

In this series, we're talking about how to use social media to its fullest potential to create connection opportunities for you and your business. Check out our previous blog where we reveal how to get the most mileage out of your Twitter posts.

Facebook: Your Company Scrapbook

Wait, wait—don't abandon your company's Facebook account just yet!

Even with all the...

November 7, 2018

In this ongoing series, you'll learn how to use social media to its fullest potential to create connection opportunities for you and your business. For more tips, read our previous blog where we review LinkedIn best practices and examples.

Getting value from your posting efforts

We liken the rapid-fire pace of Twitter to a stock ticker, offering a volume...

August 1, 2018

With the variety of social media platforms available at your fingertips, it's best if you understand which types of posts work best for each medium.

Hint: they’re not all the same.

In this series, you'll learn how to use each to create a powerful social footprint that keeps you top of mind with your audience.

Because LinkedIn is a professional platform, both yo...

February 29, 2016

Companies today attempt a wide variety of lead generation programs—like telesales and email blasts, to name a few—many with low success rates. I recently took an informal poll and asked a few tech companies how they typically generate real business opportunities. Their answer: referrals.

Connection = Reminder = Referral = Revenue

In case you’re not familiar, t...

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Marketing TECHniques: Want to Be Different from Your Competitors? Consider Purpose-Driven Marketing

June 18, 2019

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