With the variety of social media platforms available at your fingertips, it's best if you understand which types of posts work best for each medium.

Hint: they’re not all the same.

In this series, you'll learn how to use each to create a powerful social footprint that keeps you top of mind with your audience.

Because LinkedIn is a professional platform, both yo...

Today, almost everyone in business is familiar with a press release. Let’s talk about why and how using this online news distribution tool is a key way to build your online brand and supplement your marketing strategy.

For this article, I interviewed Stephanie Young, a copywriter with over 20 years of experience helping businesses refine their message and enh...