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March 26, 2019

In a recent issue of NJTechWeekly.com I read about an up-and-coming NJ tech company that caught my eye. When I checked out their website, I was intrigued not only by their expansive product offering, but also their full suite of dynamic marketing activities. In particular, their blog section features a variety of relevant, well-written entries—a re...

August 1, 2018

With the variety of social media platforms available at your fingertips, it's best if you understand which types of posts work best for each medium.

Hint: they’re not all the same.

In this series, you'll learn how to use each to create a powerful social footprint that keeps you top of mind with your audience.

Because LinkedIn is a professional platform, both yo...

September 10, 2016

What’s a data sheet? Basically it’s yesterday’s newsletter, at one time printed and mailed. Today, most organization’s newsletters are digital and a new trend is to call them data sheets.

I subscribe to and read several data sheets (see below), and have noticed that more and more B2B IT organizations are starting to use these to portray themselves as thought...

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Marketing TECHniques: Want to Be Different from Your Competitors? Consider Purpose-Driven Marketing

June 18, 2019

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