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June 18, 2019

While business leaders generally understand the value of sharing and upholding their mission and vision with their stakeholders, there is a third component that is often overlooked and necessary for the success of a business: purpose. Kim Keating, CEO and Founder of GIVE Marketing, LLC has made “purpose” the cornerstone of her business and helps clients with...

December 7, 2017

You’ve spent time and resources creating newsletters, case studies, videos, etc. but how can you spread these to more people in order to get yourself more exposure? Social media is a great tool for doing this.

Here’s the rub. In the B2B market, I find that with most companies I work with, there is a cap on organic growth of their social media following. After...

November 27, 2016

It’s the first question company communicators and marketers ask: “How do I get more followers on our company social media sites and drive engagement so they see our stuff and remember our brand?”

To answer this question, we’ll need to look at it from two key perspectives:

  1. Quantity: How many people are seeing what you put out there?

  2. Quality: How good i...

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Marketing TECHniques: Want to Be Different from Your Competitors? Consider Purpose-Driven Marketing

June 18, 2019

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