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January 30, 2019

Over the last 20 years, Bob Laurenzo has played an integral role in helping to build a $250M IT reseller, survived a rare form of cancer (Sarcoma), volunteered for the economically disadvantaged and co-chaired the North Jersey ACS chapter and annual golf outing. Today he heads up Decusoft, a leading HRIS compensation management software company, located in R...

January 6, 2019

Featuring best marketing practices for today’s tech companies.

To prepare for a new year, I asked an esteemed colleague, Matthew Royse to share his top advice for companies who want to step up their digital marketing efforts.

According to Royse, “Digital marketing helps you interact with your targeted audience online and provides them with the right engagement...

July 11, 2018

Today, almost everyone in business is familiar with a press release. Let’s talk about why and how using this online news distribution tool is a key way to build your online brand and supplement your marketing strategy.

For this article, I interviewed Stephanie Young, a copywriter with over 20 years of experience helping businesses refine their message and enh...

June 7, 2018

If you’re in business, it’s a sure bet that you have been involved in the time-consuming task of creating and delivering proposals. Here are tips to minimize miscommunication and maximize your chances of a successful delivery and (hopefully) a signed contract.

For this article, I interviewed Kathy Dunlay, of New England Sales & Marketing, who’s been supportin...

March 11, 2018

Hey everyone, we started our Technology Marketing in the Digital Age column back in 2014 and now want to refresh the title to reflect our focus on marketing techniques for tech companies. Our intent is to help you create opportunities for your business by optimizing today’s communication channels.

For this article, I interviewed Amy George, owner of By George...

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Marketing TECHniques: Want to Be Different from Your Competitors? Consider Purpose-Driven Marketing

June 18, 2019

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