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November 7, 2018

In this ongoing series, you'll learn how to use social media to its fullest potential to create connection opportunities for you and your business. For more tips, read our previous blog where we review LinkedIn best practices and examples.

Getting value from your posting efforts

We liken the rapid-fire pace of Twitter to a stock ticker, offering a volume...

April 30, 2017

#Hashtags. They’re all over social media. Why is everyone using them? What can they do for you?

First, a hashtag is a word or group of words preceded by a # that represents a topic you post about on social media. Its purpose is to help users search topics of interest on Twitter, Instagram, LinkedIn, Facebook, Google+ or Pinterest.

Here’s how it works: The pers...

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Marketing TECHniques: Want to Be Different from Your Competitors? Consider Purpose-Driven Marketing

June 18, 2019

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