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March 26, 2019

In a recent issue of NJTechWeekly.com I read about an up-and-coming NJ tech company that caught my eye. When I checked out their website, I was intrigued not only by their expansive product offering, but also their full suite of dynamic marketing activities. In particular, their blog section features a variety of relevant, well-written entries—a re...

September 25, 2017

In my NJ Tech Weekly article, Portray Your Thought Leadership With a Data Sheet, I discuss using a consistent email data sheet/newsletter to showcase your expertise as a technology organization. Today, we’re talking content: how to fill your newsletter and social posts with timely, interesting information that your readers really want.

According to Adobe, org...

June 19, 2017

By now, I’m sure you’re no stranger to digital marketing. It’s the wave of the future—and it’s everywhere. But let’s face it: it’s still a relatively new discipline—one that’s not easily mastered. In fact, I’ve spoken to many colleagues and business professionals who’ve expressed frustration over the confusing nature of it all.

One way to remove some of the c...

December 23, 2016

In case you didn't read last month's post, find it here!

Last month, we began a discussion around how to drive engagement on social media. Many organizations know they want to share ideas and insights and build relationships via their social media platforms, but don’t know where to start. As you will recall, a critical starting point revolves around traffic b...

October 11, 2016

By now, most technology marketers know that creating expert online marketing content, in and of itself, is just not enough. Quality content is a critical first step—that much is clear. But what good is insightful content if it’s not being read?

An effective content marketing strategy includes a social media component—one that extends the reach of the message...

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Marketing TECHniques: Want to Be Different from Your Competitors? Consider Purpose-Driven Marketing

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