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March 26, 2019

In a recent issue of NJTechWeekly.com I read about an up-and-coming NJ tech company that caught my eye. When I checked out their website, I was intrigued not only by their expansive product offering, but also their full suite of dynamic marketing activities. In particular, their blog section features a variety of relevant, well-written entries—a re...

August 1, 2018

With the variety of social media platforms available at your fingertips, it's best if you understand which types of posts work best for each medium.

Hint: they’re not all the same.

In this series, you'll learn how to use each to create a powerful social footprint that keeps you top of mind with your audience.

Because LinkedIn is a professional platform, both yo...

July 11, 2018

Today, almost everyone in business is familiar with a press release. Let’s talk about why and how using this online news distribution tool is a key way to build your online brand and supplement your marketing strategy.

For this article, I interviewed Stephanie Young, a copywriter with over 20 years of experience helping businesses refine their message and enh...

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Marketing TECHniques: Want to Be Different from Your Competitors? Consider Purpose-Driven Marketing

June 18, 2019

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