June 18, 2019

While business leaders generally understand the value of sharing and upholding their mission and vision with their stakeholders, there is a third component that is often overlooked and necessary for the success of a business: purpose. Kim Keating, CEO and Founder of GIVE Marketing, LLC has made “purpose” the cornerstone of her business and helps clients with...

June 7, 2018

If you’re in business, it’s a sure bet that you have been involved in the time-consuming task of creating and delivering proposals. Here are tips to minimize miscommunication and maximize your chances of a successful delivery and (hopefully) a signed contract.

For this article, I interviewed Kathy Dunlay, of New England Sales & Marketing, who’s been supportin...

April 15, 2016

Everyone knows how important internal communications is, right? Well, maybe not. As a matter of fact, many organizations greatly undervalue its importance, placing it low on the priority list in favor of other activities like the one we talk about in this column: marketing. As a result, many take a “make it up as you go,” non-strategic approach to communicat...

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Marketing TECHniques: Want to Be Different from Your Competitors? Consider Purpose-Driven Marketing

June 18, 2019

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