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July 11, 2018

Today, almost everyone in business is familiar with a press release. Let’s talk about why and how using this online news distribution tool is a key way to build your online brand and supplement your marketing strategy.

For this article, I interviewed Stephanie Young, a copywriter with over 20 years of experience helping businesses refine their message and enh...

May 21, 2018

Whether you're changing jobs, starting a career or want to refresh your professional brand, putting extra effort into creating an outstanding LinkedIn profile should always be a priority.

Here are some pointers on how to create a memorable LinkedIn profile:

  1. Use a professional, closeup photo. Make sure you are dressed appropriately—at least from the neck up...

March 11, 2018

Hey everyone, we started our Technology Marketing in the Digital Age column back in 2014 and now want to refresh the title to reflect our focus on marketing techniques for tech companies. Our intent is to help you create opportunities for your business by optimizing today’s communication channels.

For this article, I interviewed Amy George, owner of By George...

December 23, 2016

In case you didn't read last month's post, find it here!

Last month, we began a discussion around how to drive engagement on social media. Many organizations know they want to share ideas and insights and build relationships via their social media platforms, but don’t know where to start. As you will recall, a critical starting point revolves around traffic b...

November 27, 2016

It’s the first question company communicators and marketers ask: “How do I get more followers on our company social media sites and drive engagement so they see our stuff and remember our brand?”

To answer this question, we’ll need to look at it from two key perspectives:

  1. Quantity: How many people are seeing what you put out there?

  2. Quality: How good i...

June 15, 2016

Are you or your company members missing out on one of the most critical components of your brand? Time to make a more robust, meaningful email reply signature using the power of your other digital contact information. Using your email/mobile device signature to give your full online credentials, contact information and even logo can be a powerful tool for an...

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Marketing TECHniques: Want to Be Different from Your Competitors? Consider Purpose-Driven Marketing

June 18, 2019

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