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January 30, 2019

Over the last 20 years, Bob Laurenzo has played an integral role in helping to build a $250M IT reseller, survived a rare form of cancer (Sarcoma), volunteered for the economically disadvantaged and co-chaired the North Jersey ACS chapter and annual golf outing. Today he heads up Decusoft, a leading HRIS compensation management software company, located in R...

November 7, 2018

In this ongoing series, you'll learn how to use social media to its fullest potential to create connection opportunities for you and your business. For more tips, read our previous blog where we review LinkedIn best practices and examples.

Getting value from your posting efforts

We liken the rapid-fire pace of Twitter to a stock ticker, offering a volume...

April 30, 2017

#Hashtags. They’re all over social media. Why is everyone using them? What can they do for you?

First, a hashtag is a word or group of words preceded by a # that represents a topic you post about on social media. Its purpose is to help users search topics of interest on Twitter, Instagram, LinkedIn, Facebook, Google+ or Pinterest.

Here’s how it works: The pers...

March 10, 2017

Videos are all the rage. They are now easier than ever to produce, and you can even use your smartphone to film on the spot.

There are many uses for a video in business—from filming a customer testimonial to talking about a service, hot topics, product demos and more. But once you’ve got them produced, what do you do with them? It’s a question that many sales...

January 23, 2017

By now, most B2B companies have a presence on Twitter. Many use their account for posting their own news and content, events or even their partner news. But that’s not where it should end. Remember, social media is all about engagement with your customers, prospects and more.

The menu bar at the top of your Twitter profile can be a valuable resource. NOTIFICA...

December 23, 2016

In case you didn't read last month's post, find it here!

Last month, we began a discussion around how to drive engagement on social media. Many organizations know they want to share ideas and insights and build relationships via their social media platforms, but don’t know where to start. As you will recall, a critical starting point revolves around traffic b...

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Marketing TECHniques: Want to Be Different from Your Competitors? Consider Purpose-Driven Marketing

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