January 30, 2019

Over the last 20 years, Bob Laurenzo has played an integral role in helping to build a $250M IT reseller, survived a rare form of cancer (Sarcoma), volunteered for the economically disadvantaged and co-chaired the North Jersey ACS chapter and annual golf outing. Today he heads up Decusoft, a leading HRIS compensation management software company, located in R...

August 1, 2018

With the variety of social media platforms available at your fingertips, it's best if you understand which types of posts work best for each medium.

Hint: they’re not all the same.

In this series, you'll learn how to use each to create a powerful social footprint that keeps you top of mind with your audience.

Because LinkedIn is a professional platform, both yo...

May 21, 2018

Whether you're changing jobs, starting a career or want to refresh your professional brand, putting extra effort into creating an outstanding LinkedIn profile should always be a priority.

Here are some pointers on how to create a memorable LinkedIn profile:

  1. Use a professional, closeup photo. Make sure you are dressed appropriately—at least from the neck up...

March 11, 2018

Hey everyone, we started our Technology Marketing in the Digital Age column back in 2014 and now want to refresh the title to reflect our focus on marketing techniques for tech companies. Our intent is to help you create opportunities for your business by optimizing today’s communication channels.

For this article, I interviewed Amy George, owner of By George...

April 30, 2017

#Hashtags. They’re all over social media. Why is everyone using them? What can they do for you?

First, a hashtag is a word or group of words preceded by a # that represents a topic you post about on social media. Its purpose is to help users search topics of interest on Twitter, Instagram, LinkedIn, Facebook, Google+ or Pinterest.

Here’s how it works: The pers...

March 10, 2017

Videos are all the rage. They are now easier than ever to produce, and you can even use your smartphone to film on the spot.

There are many uses for a video in business—from filming a customer testimonial to talking about a service, hot topics, product demos and more. But once you’ve got them produced, what do you do with them? It’s a question that many sales...

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Marketing TECHniques: Want to Be Different from Your Competitors? Consider Purpose-Driven Marketing

June 18, 2019

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