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February 12, 2019

In this series, we've been talking about how to use social media to its fullest potential to create connection opportunities for you and your business. Check out our previous blog where we discuss the value of Facebook for your business (yes, Facebook).

Instagram: Time for a little fun

Think Instagram is not for business posting? Think again.

Instagram is a mob...

April 30, 2017

#Hashtags. They’re all over social media. Why is everyone using them? What can they do for you?

First, a hashtag is a word or group of words preceded by a # that represents a topic you post about on social media. Its purpose is to help users search topics of interest on Twitter, Instagram, LinkedIn, Facebook, Google+ or Pinterest.

Here’s how it works: The pers...

March 10, 2017

Videos are all the rage. They are now easier than ever to produce, and you can even use your smartphone to film on the spot.

There are many uses for a video in business—from filming a customer testimonial to talking about a service, hot topics, product demos and more. But once you’ve got them produced, what do you do with them? It’s a question that many sales...

January 2, 2016

It’s 2016 and probably safe to assume that most tech business professionals have some form of social media account for themselves or their business. Social media has long been established as not only a viable, but also a critical form of business communication—and it’s not going away any time soon. Let’s talk about some best practices as we move into the new...

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Marketing TECHniques: Want to Be Different from Your Competitors? Consider Purpose-Driven Marketing

June 18, 2019

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