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January 30, 2019

Over the last 20 years, Bob Laurenzo has played an integral role in helping to build a $250M IT reseller, survived a rare form of cancer (Sarcoma), volunteered for the economically disadvantaged and co-chaired the North Jersey ACS chapter and annual golf outing. Today he heads up Decusoft, a leading HRIS compensation management software company, located in R...

December 19, 2018

In this series, we're talking about how to use social media to its fullest potential to create connection opportunities for you and your business. Check out our previous blog where we reveal how to get the most mileage out of your Twitter posts.

Facebook: Your Company Scrapbook

Wait, wait—don't abandon your company's Facebook account just yet!

Even with all the...

June 19, 2017

By now, I’m sure you’re no stranger to digital marketing. It’s the wave of the future—and it’s everywhere. But let’s face it: it’s still a relatively new discipline—one that’s not easily mastered. In fact, I’ve spoken to many colleagues and business professionals who’ve expressed frustration over the confusing nature of it all.

One way to remove some of the c...

April 30, 2017

#Hashtags. They’re all over social media. Why is everyone using them? What can they do for you?

First, a hashtag is a word or group of words preceded by a # that represents a topic you post about on social media. Its purpose is to help users search topics of interest on Twitter, Instagram, LinkedIn, Facebook, Google+ or Pinterest.

Here’s how it works: The pers...

March 10, 2017

Videos are all the rage. They are now easier than ever to produce, and you can even use your smartphone to film on the spot.

There are many uses for a video in business—from filming a customer testimonial to talking about a service, hot topics, product demos and more. But once you’ve got them produced, what do you do with them? It’s a question that many sales...

December 23, 2016

In case you didn't read last month's post, find it here!

Last month, we began a discussion around how to drive engagement on social media. Many organizations know they want to share ideas and insights and build relationships via their social media platforms, but don’t know where to start. As you will recall, a critical starting point revolves around traffic b...

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Marketing TECHniques: Want to Be Different from Your Competitors? Consider Purpose-Driven Marketing

June 18, 2019

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