In a recent issue of NJTechWeekly.com I read about an up-and-coming NJ tech company that caught my eye. When I checked out their website, I was intrigued not only by their expansive product offering, but also their full suite of dynamic marketing activities. In particular, their blog section features a variety of relevant, well-written entries—a re...

In this ongoing series, you'll learn how to use social media to its fullest potential to create connection opportunities for you and your business. For more tips, read our previous blog where we review LinkedIn best practices and examples.

Getting value from your posting efforts

We liken the rapid-fire pace of Twitter to a stock ticker, offering a volume...

Today, almost everyone in business is familiar with a press release. Let’s talk about why and how using this online news distribution tool is a key way to build your online brand and supplement your marketing strategy.

For this article, I interviewed Stephanie Young, a copywriter with over 20 years of experience helping businesses refine their message and enh...